Making a good survey is not a piece of cake. And the way you structure your community engagement survey questions defines the data you get, the number of responses you receive, and even the overall public buy-in of your project.
So let’s figure out how to ask the right questions in community engagement projects, optimize the survey’s length, and create a solid structure.
Community engagement survey helps you learn about the needs, concerns, and preferences of a community. These types of surveys are often undertaken by planners, city administrators, or property managers when they want public feedback on a certain project or policy or to gather data for the preliminary stages of a plan.
The aim of an online community engagement survey is to:
A community engagement survey can be implemented at any stage of the development project — from gathering preliminary opinions to evaluating the outcomes of a project. So a survey should definitely be a part of a planning cycle.
In the past, these surveys were distributed on paper or completed during in-person workshops. This has meant that the volume of data has been fairly small and often not representative of the community. The internet has essentially revolutionized community engagement, enabling a simple survey to reach larger and more representative demographics. Online surveys are also more visual, spatial, and interactive and help you foster real dialogue within the community.
Make sure you know exactly what kind of input you want from the community. Is it information on their habits like mobility patterns and leisure activity preferences? Or is it their wishes for the future or opinions about a draft plan?
→ Include an introductory statement on the first page of your survey: tell your audience why you are asking these things and how their input will be treated.
Define who your target audience is: for example, residents of a single district or the whole city, only business owners, or all the stakeholders. Understand these communities, their cultures, languages, and power imbalances — this preparatory research will help you contextualize the questions and make the survey more relevant.
It also helps to look at the previous engagement activities done with the same audience — what can you learn from them? Which segments were underrepresented, and how would you ensure their voice is heard in the current community engagement survey?
→ Address power imbalances and underrepresentation from the beginning. For example, ask the survey questions also in the minority languages of your community and involve members of the community in the design of the survey.
Then decide on the format that you want your resulting data to come in: quantitative, geolocated, or qualitative — or a healthy mix of all. This will define which types of questions you need to use in your survey and how you formulate them:
Do you need to know the socio-demographic profile of your respondents? Are you interested to know how feedback varies between different segments of your community?
→ Then include these demographic questions at the end of the survey, and make sure you ask only the necessary information.
Survey fatigue is a common issue that all organizations conducting community engagement should understand. If the survey is too detailed, too dull, or there is no evident point in taking it, the respondent will just drop out.
Think from the point of view of the respondent – why should I spend my valuable time answering this survey? You need to find a balance between getting detailed and useful data and having a concise and engaging survey.
→ To make your survey more compact, use skip pages aka page jumps (for example, if a person doesn’t own a car, they will automatically skip questions about driving routes). Also include maps, images, and various question types to make the survey less monotonous and more visual.
It’s a must to include a privacy policy whenever you’re dealing with personal information. There are also certain types of sensible questions (e.g., religious beliefs or political views) that are considered sensitive data and should be approached with care.
As for accessibility, the key is to provide alternatives to certain question types and include alt-texts for screen readers. Did you know that Maptionnaire received AA qualification in a WCAG 2.1 evaluation?
Designing survey questions is an iterative process, so make sure to have enough time for testing. It’s better to test with a sample from your target audience — but your colleagues and friends will do as well. Ensure that the questions are formulated clearly and the survey flows naturally from one question to the next.
And always peek into the resulting data — is it useful for you, does it come in the right format? Or do you need to change the question type?
→ Always test your surveys. Check for technical issues (is it working on mobile devices?), clarity of questions, the general flow, and the resulting data. We can’t stress it enough — so if you want to learn more, get a recording of our survey design webinar.
For better engagement results, don’t think just in terms of a single survey. A questionnaire is one step out of many in a continuous engagement process with stakeholders, citizens, clients, and community members.
To make things easier for you, choose a tool that allows for comprehensive engagement with residents. With Maptionnaire Community Engagement Platform, for example, you can not only make geo-based or traditional surveys but also publish the results, run a participatory budgeting process, or establish an engagement portal with multiple surveys and participation activities.
A community engagement survey is an important method for planners for reaching out to residents and collecting data, as well as informing them about changes to the living environment.
